So, the first item is the KATE CC LIP Cream
In a Bangtan Bomb video, fans were able to see a staff member using this lip balm when doing Jungkook’s makeup
…and guess what…
The fans managed to find out what brand it is and the product sold out…
Here’s another example that happened quite recently:
On June 14, Jimin was seen wearing this NOMAD t-shirt with “BE A GOOD HUMAN” written on the back
The t-shirt is priced at around $73, which is quite cheap compared to other clothes the members wear
And guess what…
It sold out…
btw I checked right now and, 6 days later, the product is still not available
That’s the army power
Another example is this Balenciaga t-shirt
Jungkook wore it in Episode 104 of Run BTS!
The fact that the t-shirt is priced at $280 didn’t stop fans from buying it
and guess what…
It sold out