Saudi Arabia in Purple: BTS Melts Away Cultural Conservatism (ENG SUB) / SBS

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Saudi Arabia in Purple: BTS Melts Away Cultural Conservatism (ENG SUB) / SBS

Saudi Arabia is now opening its doors to international tourists, issuing travel visas to boost up its inbound tourism market; in order to diversity the country’s economic structure by decreasing its reliance on oil market.

Allowing a non-Saudi Arabian group BTS to hold a concert at an outdoor stadium is indeed a symbolic proof of such efforts.

K-pop slowly blows the vitality of change into Saudi Arabia, one of the most conservative countries in the Middle East.

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